Search Engine Optimization & Marketing (SEO)
Search Engine Optimization is phrase that often time confuses business and website owners. Search engine optimization and the processes encompassing search engine optimization is a jargon phrase created to define best practices when implementing search engine marketing.
By definition, search engine optimization search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. Search Engine Optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
The acronym "SEO" can also refer to "search engine optimization," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimization companies may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.